Creative Lead – Hindi (Work from Home) – Pocket FM

About Company

Pocket FM is a Series D audio-tech startup backed by Lightspeed, Tencent, and Stepstone. With over $250 million in ARR and 20 million+ monthly active users, we’re redefining audio storytelling through generative AI. Our platform has over 6 billion total plays and 400 million listening minutes daily. As an AI-first company, our in-house generative AI powers content creation, localization, and personalization as we expand across the US, India, Europe, and LATAM.

Job Details

About the Role

Pocket FM is looking for a Creative Lead – Hindi who will play a key role in bringing stories to life in the audio realm. This role focuses on developing and refining content for stories that are marketable on digital platforms, aligning creative direction with audience preferences and market trends.

Key Responsibilities

• Develop a framework to identify potential blockbuster stories for audio long-form fiction
• Manage, contribute to, and align stakeholders towards a commissioning strategy tailored to specific genres and tropes
• Strategize and create content frameworks ensuring high retention curves for stories
• Create and refine content for stories (10–15 hours duration) for digital marketability
• Collaborate with writers, producers, and creative teams to refine story concepts
• Conduct market research to identify trends and audience preferences in audio fiction
• Oversee production with guidance and feedback to ensure quality and marketability
• Monitor audience engagement metrics and refine content strategies accordingly
• Stay updated on industry trends, technologies, and competitor activities
• Cultivate partnerships with writers, agents, and content platforms for collaboration
• Lead brainstorming sessions and workshops to generate innovative audio fiction ideas
• Champion diversity and inclusion in storytelling across all content
• Hire and train a team of creators to achieve content creation targets with desired quality

Qualifications

• Bachelor’s or Master’s degree in a relevant field
• 8–14 years of experience in fictional content creation (TV, OTT, radio, or films); TV fiction background preferred
• Excellent speaking and writing skills in Hindi and English
• Proven experience in content development and management in the audio fiction or entertainment industry
• Strong understanding of storytelling, genre conventions, and audience dynamics
• Excellent communication and interpersonal skills
• Strategic thinking and problem-solving abilities with a track record of successful content strategies
• Proficiency in data analysis to drive decisions
• Knowledge of digital platforms and trends in audio content
• Creative mindset with passion for storytelling and awareness of market trends
• Strong project management skills, able to multitask in a fast-paced environment
• Familiarity with audio production processes and technologies (preferred)
• Strong leadership skills to manage diverse teams and projects

Salary

Competitive salary based on experience and qualifications.

Benefits

• Opportunity to lead in an innovative audio-tech startup
• Be part of a global expansion in audio storytelling
• Collaborate with a talented creative team
• Work in an inclusive and dynamic environment
• Remote work flexibility

What They Offer

• Creative freedom to shape the future of audio entertainment
• Exposure to cutting-edge AI-driven content creation
• Opportunity to work with a growing user base of over 200 million listeners

How to Apply

To apply for this role, click on the "Apply" button on the job portal where this job is posted.
Ensure your profile is complete and upload your resume.
Shortlisted candidates will be contacted for the next steps in the hiring process.

Tip: Make sure to tailor your resume to highlight relevant content creation experience in Hindi and English.